Vertex Sports Apparel

Vertex Sports Apparel wanted to create a high-octane commercial for its new running shoe, showing an athlete navigating a complex urban environment. The vision required a drone to follow the runner with extreme precision through tight alleys and over city rooftops, a task nearly impossible for a human-operated drone to execute consistently.

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The challenge was to capture dynamic, high-speed footage that perfectly aligned with the brand's narrative without compromising on creative vision or quality.

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Unleashing Creative Vision in Motion.

To solve this, Next Level Aerial Filming utilized its dynamic subject tracking technology to execute the complex sequence. The autonomous system was programmed to follow the athlete, automatically adjusting its speed and trajectory. It was able to seamlessly navigate the urban obstacles and capture flawless, high-speed footage that perfectly matched the creative brief. The hands-free operation allowed the creative director to focus entirely on the artistic direction of the shoot.

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The final commercial was a standout success, praised for its groundbreaking visuals and cinematic quality. The ad was the most-watched and shared commercial in the brand's history, driving a 25% increase in online sales during the campaign period. The client was able to achieve its creative vision with a level of precision and polish they didn't think was possible.